So the big news today is that Microsoft is looking to buy Yahoo.

There are some pissed, who think it is just MS trying to control the Search Engine Market, the Online Market, though they naturally forget that when it comes to Search, the Giant in the field is still Google. And Google has bought up a lot of smaller operations, in their bid for Online Dominance.

Microsoft officials noted that Google, which has about 75 percent worldwide market share in the online search business, is prevented by antitrust laws from acquiring Yahoo itself, and that the online advertising industry - which today stands at more than $40 billion - is forecast to reach $80 billion in the next three years. (source)

Frankly, I think that it is a good plan by Microsoft, and I think it will help many who aim for Search Engine Traffic. Instead of 3 competing formats or Engines to design and optimize for, we have two. That makes life a wee bit easier, and a wee bit less complicated.

In addition, I think it will also indirectly make Google more sensitive to the needs of the surfer, and help redefine its own criteria on ranking, and relevancy. And that really can’t hurt us, but only help us. By being more competitive, by redefining its criteria, it mean more targeted traffic to our sites, and that means more SALES.It also I think will help cut down on some of the ‘black hat‘ operators as well.  Refinement always does.

Posted on February 1st, 2008 by Gaystoryman
Filed under: SEO Mysteries & Myths