Everyone knows about the economic recession, everyone cries the blues, but what steps do you take, to recession proof your online porn empire?
To begin with, if you are a paysite, then you need to look at your pricing, at what you are offering, and how you can spur your affiliates to push your product, over other sponsors.
However, being an affiliate is what I do, and I think that many who promote sponsors, need to step back a bit, and consider their approach. After all, bad times brings some shady business practices, as well as other normal challenges. There is the need to examine who you promote, and whether or not they are cutting corners.
Is the site updating as often as it did in the past?
Does the tour have added traffic leaks?
Are there trial options now, and if so, are they limited access trials, or full access trials?
How about cross sells on the join page? Is your sponsor now pre checking boxes to cross sell to another site(s) ?
Are recurring members increasing, or decreasing as more and more people reach the max on their credit cards?
As an affiliate one needs to look at these issues, regularly, but more so during tough times. Also are you promoting revshare or pay per join? If the former, maybe you need to adjust your marketing for pay per sign up now, as people are a bit tighter with their money, than before. They may not go for that recurring option, or their cards maybe maxed out, removing them from the membership roles. Pay Per Sign Up offers you a flat rate, and avoids the sudden drop in income too, because it is now money.
If sites are adding pre checked boxes, how many customers are they turning away, from such a scam? Something to consider if you are heavy into marketing their stuff.
Then too, if they aren’t updating as often, or are providing less than before, it may also be a sign that the current economic crisis is impacting them, and you might want to consider looking to add other sponsors.
Also one needs to accentuate the benefits a bit more. The features that are cost conscience, or added, that make the purchase a bargain. Use of marketing tools by the sponsor should increase, so you can effectively market the site, using the benefits to negate the cost of such membership.
Video sites, that offer larger title selections is one way, but then too, smaller sites will cater to niches better, so again, accentuate the positives more, in order to make it more appealing to the customer.
As money gets tighter, the marketing becomes more important. The use of the right images, will also help push the customer over the edge, to spend that money. Using a strategy of selling non recurring versus revshare is another way for you, to keep the income flowing in, instead of out.
Swapping banners more often is another, but you have to also deviate from the old, to experiment with new. Sure a sponsor may have been a good money maker, but add another sponsor or two to your mixes, to help reach a wider audience, or to at least improve the chances. I mean if they keep coming, see the same old advertising, well, why would they click, if they haven’t yet?
It doesn’t mean you lessen your promotion of existing sponsors, but that you update it, which you should do anyways, bad economy or not. However, there also does come a time when you have to add new stuff. No business can exist and grow, with the same inventory, you need to expand your line, drop non productive lines, to keep the customers wanting to shop at your place. If they see nothing new, why would they want to come back?
THINK ABOUT IT.
Jun 20th by Malcontent